Connecting fund performance to philanthropy.
Many will call it a game-changer.
We call it Promote Giving.
Promote Giving signatories simply pledge to donate the equivalent of at least 5% of their “promote” fees to charities focused on healthcare, education or human well-being. No constraints on investment decisions and no trade-offs for investors.
≥5% of promote
is given to charity.
100% of giving is driven by fund performance.
~$35B+ in Assets Under Management has pledged to participate.
Up to $150-250+ million in potential donations over the next 10 years.
Promote Giving is committed to generating long-term societal value. Each signatory fund chooses charitable organizations that align with its firm's giving priorities and support advancement in the quality of life for all.
Healthcare
Education
Prosperity
Inspired by Ares and its Pathfinder family of funds, Promote Giving is an independent initiative that is scaling this innovative model through the participation of a growing number of funds across the investment industry.
